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AutoUseful is based in East Kent, where the company founder (John Somer) has been working in the motor industry for more than 25 years. In search of a new challenge, he decided to set up AutoUseful for car owners and drivers who want great value, service and the best car care and comfort products. I have known John for nearly twenty years now and he was one of my first ver clients back in 2005, he has built the brand Protea World in to a niche detailing product for the classic and modern car owner, the products are also produced in the UK as well and have a very distinct and median brand to them.

The product photography in the studio today was to photograph the leather cleaner and restorer bottles as well as a seat base that had a before and after treatment to it, lighting was set up with the trio of Profoto flash units, the addition of the hand held A1 gave a great deal of flexibility for the images as it can be hand held or set up on a small tripod.
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