Ref:
Date:
Location:
Photographer:

Article text

2015 IFS PRO SHARE AWARDS PHOTOGRAPHY IN LONDON

The photography coverage is to document the build up to the evening with guests arriving, the pre dinner speeches, this year hosted by comedian Mark Dolan, his insight in to his observations on people created much laughter within the room. The main evenings photography is to capture the all important awards, covering the jubilation as the winners are greeted by Mark and then the posed for group photographs with the awards. The location of the stage had the same as last year giving a much narrower and direct route to the stage, I had a lot of flexibility in my location and the bright and glittering stage display provided a great backdrop in which to capture the awards winners for their photograph with Mark and Gabby, the chair of IFS Pro Share.

The second set of awards takes place in the same venue tomorrow, this time celebrating the Financial Innovation Awards where Mark will be comparing again. Kit wise I had the full frame D4S with 70-200mm and the full frame D810 with 14-24mm wide zoom on, between them they covered candids, group photos and some of the wider interior and exterior photographs. I also changed over to the fast and super sharp Sigma 50mm 1.4 art lens for the group portraits. The photos will be used by the IFS, winners and press as well as being used in next years marketing and promotional materials.
BLOG 2015