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Motorline now represents ten car brands - Volkswagen, Toyota, Lexus, Renault, Dacia, Hyundai, Peugeot, ŠKODA, Nissan and Maserati - as main car dealers with both new car and used car sales. Today I was covering the photography in Maidstone for the new showrooms for car marques Hyundai, Maserati and Renault. The showroom photography is for the companies website and also to promote the dealership to the press and motor trade magazines. All of the interior showroom photographs were taken with the 16-35mm lens based on a tripod with long exposures as the depth of field was set at F16 to get as much detail in to the image as possible.

I also covered some more abstract and close up detailed photographs which can be used on Motorline groups website, they also have a secretion of my previous photographs as canvases in there boardrooms and some of these will be blown up for large format artwork. Seemed strange being on this site as my career in the car retail world started at Dutton Forshaw Rover on this very site, nice to still be involved with the car trade but on the outside this time.
BLOG 2015