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I have covered a few store opening photography assignments for Pets at Home now and there is a strict brief to adhere to, this includes interior and exterior photographs of the stores, team shots as well as pet owners with there dogs and other animals on site. All of the members of the public have to sign a release form to confirm that they are happy for the Pets at Home marketing team to use the images for print and social media use.

The Thamesmead store photography took place over a busy morning as people were literally queuing up to have the fist look of the Pet supermarket. On site they have a grooming section for your pooch, health centre, small pets, fish and reptiles which include lizards and snakes. With the mayor turning up mid morning as well this provided some standard press photos which will be used externally in the local papers. As the photography came to an end I just covered some more abstract images of the signage plus a few wider interior images as the store was getting busier by the minute. Another one coming up in Hertfordhshire soon as well as Pets at Home are continually expanding there portfolio of stores across the UK.
BLOG 2015